The Relationship Shift: Why Every HR Leader Needs a Podcast

We sit down with Greg Wasserman, Head of Relationships at RSS.com and self-described "relationship generator," to talk about why podcasting might be the most underused relationship-building tool HR and People leaders have. We get into:Why the real ROI of a podcast was never the download count.It's the relationshipGreg's throughline: "life is about time and relationships" (and how it shaped two decades in relationship development at Yahoo!, CBS, and a string of startups)Why cold outreach feels transactional, but "come on my podcast" doesn'tHow an internal podcast rebuilds trust HR often doesn't have; the shift from "HR wants to talk to me" dread to "I get to be a guest"Using podcasting for the vulnerable, messy conversations (think layoffs, reorgs, hard calls)...not just the highlight reelWhy every employee having (or guesting on) a podcast builds brand ambassadors, whether they stay or eventually leaveThe tactical starting point: a $75–100 mic, one relationship worth building, and 30 honest minutes Because you don't need a content strategy. You need one relationship worth having on the record.Connect with Greg:LinkedInPodcast Network Insights (Greg's podcast)RSS.com