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Podcast Episode

How Small Businesses Can Finally Escape Rising Health Insurance Costs

It's Personnel··3 August 2026·1h 8m

About this episode

Most small business owners think they're stuck — paying whatever their insurance company demands with no way out. They're wrong.In this episode of the It's Personnel Podcast, host Greg Williams sits down with Trent Sanders and Katie Peacock from GBS Benefits — Utah's largest employee benefits provider — along with HelpSide Senior Business Consultant Dave Ashby, to break down exactly how small businesses can take back control of their benefits costs and start competing for top talent like the big guys.What you'll learn in this episode:Why being under 50 employees doesn't mean you're stuck in community-rated ACA pricingHow association plans, level-funded options, and PEO partnerships open doors most owners don't know existWhat healthy groups are leaving on the table by staying in the wrong planHow losing a key employee to better benefits is 100% preventable — and what to do about itWhy your broker should be having strategic conversations year-round, not just at renewalHow the HelpSide and GBS partnership creates a full-coverage solution for small businesses at any sizeWho should watch: Small business owners, HR managers, and anyone responsible for employee benefits who wants to stop overpaying and start offering a package that actually attracts and retains great people.If your broker is just handing you a renewal and saying "here's what it is" — this episode is your wake-up call.Subscribe to the It's Personnel Podcast for more real conversations, real insights, and real strategies to help your business grow.Chapters0:00 - Welcome to the It's Personnel Podcast 1:36 - Meet the GBS Benefits Team: Trent Sanders & Katie Peacock 3:30 - Dave Ashby & Greg Williams: The HelpSide Side of the Partnership 5:00 - Why Small Businesses Feel Trapped by Rising Health Costs 7:30 - Breaking Out of Community Rating: Real Options for Small Groups 10:00 - Stop Checking the Box at Renewal — Think Strategically 10:53 - How Benefit Gaps Are Costing You Your Best Employees 14:00 - Competing With Large Companies on Benefits as a Small Business 18:00 - Level Funded & Association Plans: What Owners Need to Know 24:00 - The Power of a Broker + PEO Partnership 35:00 - How HelpSide and GBS Work Together to Find the Right Fit 50:00 - Real Stories: What Clients Are Saying 1:03:30 - Who's the Best Fit for This Partnership? Call us today for your free benefits audit: 1-800-748-5102 or schedule now: https://www.helpside.com/benefits-audit/ 👍 Like & Subscribe for more helpful Helpside insights.