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Podcast Episode

How to Find Hidden Stakeholders | Ep. 13

Complex Sales: Decoded··16 July 2026·6 min

About this episode

Most reps build the deal around the people they can see. The champion, the user, the manager who sits in on the calls. The stakeholders who actually decide whether you close, the CFO, the controller, the procurement lead, often sit in the background where you never reach them. Meredith Chandler breaks down how to pull those hidden stakeholders to the forefront before they can kibosh the deal at the final step.ㅤShe covers why running the deal entirely through your champion is a mistake, what happens to your proposal after you send it, and how a shared deal workspace in Aligned shows you everyone who so much as looks at it. If your deals keep stalling late, this one is about seeing the people who were quietly influencing the outcome the whole time.ㅤ📌 What We CoverWhy running the deal entirely through your champion is risky, and how a single no up the chain can stall everything at signatureHow a champion can mistake one negotiable term for an absolute deal breaker when you actually had room to negotiateThe two distinct groups of stakeholders in every deal: the ones you see and the ones you don'tWhy it's best practice to get your own access to all of those stakeholders, not just your championWhat actually happens to your proposal after you send it over email, and why you normally have no ideaHow a shared workspace draws hidden stakeholders, like a forwarding CFO or a budget-checking controller, out of the shadows and into view ㅤ🔗 Resources MentionedAligned, the AI deal workspace for multi-stakeholder dealsGet the full, Advanced Multi-Threading Playbook