Why Some Athletes Get Paid More: The Truth About NIL and Marketability with Antoine Burrell

What actually makes an athlete valuable beyond performance? In this episode of Beyond Her Game, Tori Barker sits down with Antoine Burrell, founder of B.E. Collective+, to break down what really drives opportunity in today’s NIL landscape. From marketability and visibility to brand building and identity beyond sport, Antoine shares why some athletes are landing deals while others are getting overlooked—and what athletes can start doing now to change that. They cover: What determines value beyond stats and performance Why personality and presence matter in NIL The reality of NIL deals and compensation Why female athletes are outperforming in this space How to start building your brand today If you're thinking about life beyond the game, this conversation will shift how you see your value. 🎙️ Listen now and start building what comes next.