#208: From Flea Markets to a Plush Empire

In this episode, Jason Hsieh sits down with Danny Song, president of Goffa International and the plush brand Giffa, who grew up literally surrounded by boxes of toys in his family's first warehouse, their living room in Queens. Danny opens up about resisting the family business before finally stepping in, learning the ropes from the ground up, and building a 98 percent order fulfillment rate that sets Giffa apart in a notoriously low barrier plush industry. They dig into the shift from relationship driven deals to spreadsheet driven decisions, the real math behind shipping plush shells versus fully stuffed toys, and why Danny believes the unglamorous fundamentals of supply chain matter more than the flashiest design. If you have ever wondered what it actually takes to build a family toy business into something bigger, this conversation is for you.