#205: Solving the Puzzle of Scaling a Toy Company

In this episode, Jason Hsieh sits down with Roger Hunziker and Tom Gerber, co-founders of Keebox, a Swiss puzzle box company that started as a garage hobby in 2018 and grew into a full-time, fully bootstrapped business. Roger and Tom share how a love for making things turned into handcrafted sequential discovery puzzle boxes, why they chose to keep production local in Switzerland, and how their in-house 3D print farm keeps quality tight. They talk through the marketing challenge of explaining a product nobody has seen before, their retail strategy across Switzerland and Japan, and why a Kickstarter campaign is next on the roadmap. If you have ever wondered what it takes to turn a weekend project into a company you can call your job, this conversation is for you.