Behind the Amazon Storefront: What Founders Need to Know Before They Scale with Pallavi Pande of DTOCS

Pallavi Pande, Oregon mompreneur and founder of DTOCS compostable tableware and DTOCS Consulting, an Amazon growth partner firm, joins Kim Allchurch Flick on the podcast.Pallavi shares how a disappointing experience with a Google marketing agency - spending about $20,000 for fewer than three sales - taught her to track weekly metrics and led her to build a consulting model focused on educating clients with calls, SOPs, and training. She explains why Amazon became DTOCS’s primary channel (about 80% of sales), especially during COVID, and how Amazon can help small businesses with visibility, logistics, inventory optimization, and storytelling/PR, while acknowledging concerns about packaging and warehouse conditions and noting avenues for advocacy. The conversation covers using AI tools, choosing channels strategically, supply-chain lessons from prior jobs and businesses, documenting impact, and community involvement.