Sustainability in Practice and the Evolution of Triple Bottom Line Businesses with Lisa Geason-Bauer of Evolution Marketing

Lisa Geason-Bauer, founder and president of Evolution Marketing, joins Kim Allchurch Flick to discuss sustainability/ESG consulting, impact storytelling, ethical marketing, and environmentally responsive design. Lisa describes founding the firm on Sept. 15, 2007 to prove a professional services company can succeed using a triple bottom line lens - people, planet, and profit - while navigating Wisconsin’s long recessionary period after 2008. She recounts building the state’s B Corp ecosystem through Be Local Wisconsin and helping companies certify, noting growth from a handful of B Corps to 26+ statewide and preparing members for B Lab’s new standards. The conversation covers challenges like politicization of environmental and social sustainability, the need to find common ground, and Lisa’s optimism tied to launching Evolution Marketing’s 2025 Carbon Footprint and Operational Impact Report, climate education, and practical actions such as home efficiency, reduced plastics, local food systems, and Malarkey roofing innovations.