EP 21 - Augustus Willman (Microsoft)

Augustus Willman shares his journey from retail to tech, and how authentic partnerships and strategic storytelling turn CSR into lasting community impact aligned with measurable outcomes. Key topics- Building authentic partnerships in CSR- Strategic storytelling for impact- Aligning corporate purpose with community needs- Scaling community programmes globally- Overcoming internal buy-in challenges Chapters00:00 Introduction to Augustus Willman's journey04:48 Starting in retail and moving to tech09:29 Myth busting: CSR does not have to be one-off12:08 Building the Microsoft community programme16:07 Challenges in showcasing value to stakeholders19:02 Key supporters and mentors in CSR work22:46 The future of CSR and corporate investment in social impact26:50 Effective communication with leadership30:19 Living in Ireland and building community34:20 Next steps and building a global network ResourcesMicrosoft corporate responsibility - https://www.microsoft.com/en-us/corporate-responsibilityGivingForce - https://givingforce.com