Episode 12: Marketing a Product That's Not Ready: Navigating the No-Win Launch

Being handed a launch date you didn't set, for a product that isn't ready, is one of the most uncomfortable (and least talked about) situations in B2B marketing. In this episode, Lori Tyler breaks down why it keeps happening, what it really costs, and the five-principle playbook for navigating it without blowing up your credibility or your brand. ► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide ► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy ► Learn More About B2B Marketing: https://sparkpointmarketing.pro/ ► JOIN OUR COMMUNITY:     »YOUTUBE: ⁠https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ     » TIKTOK: ⁠  https://www.tiktok.com/@sparkpointmarketingpro    » INSTAGRAM:  https://www.instagram.com/sparkpointmarketingpro/