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Podcast Episode

Episode 5: Why You’re Losing to the Competition (and How to Fix it with Buyer Insights)

Spark Sessions··3 August 2026·28 min

About this episode

Most competitive campaigns fail because they focus too much on competitors and not enough on buyers.Learn how to use win/loss interviews and buyer insights to fuel stronger claims, sharper messaging, and competitive campaigns that convert.► Free Guide: 5 Steps to Ladder Up Your Marketing Strategy: https://sparkpointmarketing.pro/pages/free-guide► Get Started with Strategy Academy: https://sparkpointmarketing.pro/products/strategy-academy► Learn More About B2B Marketing: https://sparkpointmarketing.pro/► JOIN OUR COMMUNITY:    »YOUTUBE: ⁠https://www.youtube.com/@UCLB3jWre6s5UaQWEMwjqaWQ    » TIKTOK: ⁠  https://www.tiktok.com/@sparkpointmarketingpro   » INSTAGRAM:  https://www.instagram.com/sparkpointmarketingpro/