Podcast Episode
How One Throwaway Comment Became a Bestselling Book on Corporate Jargon (with Peter Whent)
About this episode
Corporate jargon is killing your LinkedIn profile, and Peter Whent has built a bestselling book proving it (he even outsold Seth Godin in its category).Peter built his content and messaging consultancy from a chance LinkedIn conversation, running workshops for everyone from startups to FTSE 100 firms. He joins Andy to explain why LinkedIn profiles are stuffed with unreadable buzzwords, and how the 'pub voice' rule (would you say this to someone in the pub?) can transform your messaging overnight.They cover how Peter launched his book with a waitlist and teaser campaign to hit bestseller status within days, why organic LinkedIn posts still generate his biggest source of inbound leads, and why AI generated copy, however well prompted, can't replicate genuine human emotion. Plus, the story that gave Andy goosebumps: people don't buy when you shout 'buy my stuff'; they buy when you show them you understand what's keeping them awake at night.Let's Chat!Peter's LinkedIn: https://www.linkedin.com/in/bold-messaging-that-gets-noticedPeter's Book:https://www.amazon.co.uk/Brandw-people-write-should-instead/dp/1917380372Andy's LinkedIn: https://www.linkedin.com/in/andygwynn3degrees Social: https://www.linkedin.com/company/3degrees-social