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Podcast Episode

New Grad Exercise Practitioner to Scaling E-Commerce Entrepreneur with Melissa Gunstone

Evolving in Healthcare··27 March 2026·1h 3m

About this episode

The boxes we're handed in healthcare are well-meaning. Your title, your scope, your place in the hierarchy - they exist for good reasons. But they can also become the edges of what you think is possible. Melissa Gunstone is a Canadian Registered Kinesiologist who graduated, hit the wall most new grads hit, and built her way out of it - not by leaving healthcare, but by refusing to stay inside the box it handed her. What followed is a ground-level account of private practice niching, a team to lead, and a product invented because it didn't exist. If you're a health professional navigating the gap between your training and what's actually possible - this conversation covers territory your degree never did. We Explore The gap between your credential and what the world does with it Why your professional title can work against you What more schooling won't give you Operating on the periphery of the healthcare system Finding your real market by listening, not assuming The cost of building a team when you're the only one who cares as much as you do Whether your business success can open doors for others in your profession How entrepreneurship can arrive before you're ready for the word About Melissa Gunstone Melissa Gunstone is a registered kinesiologist based in Ontario, Canada. She is the founder of Home Stretch (in-home kinesiology for seniors) and creator of Sturdey Fall Prevention Tools. She also employs and mentors kinesiologists through her business - making career development as much a part of her mission as client care. Connect with Melissa Home Stretch - In-Home Kinesiology for Seniors: https://www.homestretch4seniors.ca Sturdey Fall Prevention Tools: https://sturdey.com/collections/tools-to-stay-sturdy YouTube - The Fall Prevention Coach: https://youtube.com/@melissathefallpreventioncoach Melissa's marketing guy, Miles at Wondering Concierge: https://wonderingconcierge.com/ Career Cliniq Resources Wondering which direction your healthcare career could take? The StreamAhead Assessment helps you identify which work streams align with your strengths right now. 👉 https://careercliniq.com/streamahead