81% of People Want to Write a Book; Only 3% Do It: Talk Your Book Into Existence | Michael Giannulis

Did you know 81% of people want to write a book? Yet, only 3% ever finish one. Michael Giannulis built Dictate to close that gap, not by making writing easier, but by removing writing from the process entirely. You talk, an AI named Silas asks the right questions, and a book comes out the other end in your voice. Michael spent two decades in direct response marketing before building Dictate, and this conversation covers the mechanics of the product, the legal reality of AI generated books, and the pricing and go to market strategy behind a company he thinks could become his biggest yet. ================================= Get Michael's Free Author Blueprint: 🚨 SPOILER ALER! Michael is offering listeners a free Author Blueprint. 👉 Grab it here: https://startdictate.com/builttoscale ================================= What you'll learn:Why the legal system won't let you copyright a book an AI mostly wrote, and how Dictate gets around it by tracking a "voice DNA" percentage before it starts writingHow a 15 to 20 question AI interview turns into a 25 to 30 page book blueprint in under 30 minutesThe difference between copywriting and copy thinking, and why that distinction matters more now that AI can write copy on demandWhy a published book functions as the most effective sales page a service business can have, and how it opens doors to paid speaking ================================= About Michael Giannulis: Michael Giannulis has worked in direct response marketing since 2006, building and scaling multiple companies in ecommerce and education. He is the founder of Dictate, an AI platform that turns expert knowledge into a professionally published book through conversation instead of writing. ================================= Key moments:(11:00) The $50 payment plan tweak that instantly lifted upsell conversions, and the Coke and Pepsi decoy pricing story behind it(17:23) Copywriting versus copy thinking, and why that edge still matters in an AI world(27:43) Inside the AI interview: how a 25 to 30 page book blueprint gets built in under 30 minutes, and why people cry when they see it(31:41) The legal reality: why you can't copyright a book an AI mostly wrote, and how Dictate's "voice DNA" tracking gets around it================================= Connect with Michael Giannulis: LinkedIn: https://www.linkedin.com/in/michaelgiannulis Instagram / X / Facebook: @mikegiannulis Website: https://startdictate.com Email: hello@startdictate.com =================================About The Built To Scale Podcast:Follow us on LinkedIn at: https://www.linkedin.com/company/built-to-scale-agency/ For more information about Built To Scale visit: https://www.builttoscale.co/  If you have any questions, suggestions, or ideas for a future episode, please email podcast@builttoscale.co.