Episode 15: Finding Your Visual Language with Russell Abrahams aka Yay Abe

What separates artists who get noticed from those who get remembered?In Episode 15, we sit down with Cape Town-based multidisciplinary artist Russell Abrahams, better known as @yay_abe, to explore how developing a distinctive visual language became the catalyst for transforming his creative career.From illustration and murals to sculpture and international exhibitions, Russell shares how consistency in style and storytelling helped him build a recognisable artistic identity across multiple mediums. He unpacks the process of finding your creative voice, why visual language matters more than trends, and how artists can use it to create deeper connections with audiences and opportunities alike.We also dive into the realities of building a sustainable career in the arts. Russell offers practical insights on navigating creative challenges, overcoming industry limitations, creating multiple income streams, and cultivating a supportive community that fuels long-term growth.Throughout the conversation, Russell reflects on his journey from sketching anime characters as a young boy to becoming one of South Africa's most exciting contemporary visual artists. He discusses experimentation, colour theory, perseverance, and the importance of staying true to your values while pursuing creative excellence.