How 35 Companies Shaped the Future of AI in Rental Housing │ Julianne Goodfellow, Head of Community and Policy at RETTC

Julianne Goodfellow spends her days explaining rental housing to the people trying to regulate it. As Head of Community and Policy at RETTC, the Real Estate Technology & Transformation Center, she leads the national network of committees where housing providers and tech partners work through the industry's biggest technology questions. She has spent 15 years with NMHC and RETTC, after starting her career on Capitol Hill.Jacob Kosior and Julianne get into how around 35 companies with very different interests agreed on rental housing's first AI governance framework, why a patchwork of state AI laws worries the industry, and where transparency actually matters for renters. They also talk about the headline-chasing AI mistake she sees in the C-suite, why data privacy should come before AI governance, and what's coming at OPTECH 2026.In this episode:00:56 - This or That02:01 - From Capitol Hill to rental housing03:27 - Why RETTC was built06:02 - The group project behind the framework09:25 - Where transparency actually matters for renters11:20 - How the framework evolves in year two13:57 - The companies using AI best, and the C-suite mistake15:08 - Who owns governance, and why privacy comes first17:28 - What's coming at OPTECH 202619:47 - How Julianne actually uses AI New episodes twice a month. Follow the show so you never miss one. In Good Company is a multifamily podcast by EliseAI.  🔗 Learn more: https://meet.eliseai.com/4nSeP7b