The hangover - Sydney Swans anatomy of a crisis - with Elizabeth Lukin (Ep 20)

This week we sit down with Elizabeth Lukin, ex-AFL GM Corporate Affairs and Comms, who arrives with an alcohol-free drink and many good stories. We unpack the Sydney Swans scandal, how it's being handled, the culture of sports, the AFL, and the Swans.Francis Leach also joins us as we get into male entitlement and misogyny in sport, how much of the pile-on is genuine accountability versus media sanctimony chasing clicks, the manosphere's grip on young athletes, and the partners who cop the social media fallout. We also ask what would real change at the AFL actually take, beyond just managing the headlines?Chapters00:00 Introduction and Guest Introduction02:01 Career Journey and AFL Experience03:19 Scandal and Culture in Sports32:37 Male Entitlement and Misogyny in Sports34:20 The Impact of Sanctimony and Media Sensationalism37:07 The AFL Landscape and Public Perception48:00 Rebuilding and Brand Damage49:54 Media's Handling of Serious Issues50:35 Impact of the Attention Economy55:22 Influence of the Manosphere on Young Athletes58:07 Role of Masculinity in Sports Culture