Podcast Episode
How She Scaled Amazon Influencer WITHOUT Working More Hours | Shanna Martinez Interview

About this episode
What happens when your Amazon Influencer business starts growing... but you realize you cannot keep working more and more hours?
In this episode of The Strategic Creator, Shanna Martinez is back to share what has changed during her first year in the Amazon Influencer Program.
Shanna is a full-time working mom of two young children, and her Amazon Influencer business grew quickly. But as the opportunities increased, so did the pressure to constantly film, upload, research products, message brands, and do “just one more thing.”
Eventually, she realized something had to change.
We talk about how Shanna restructured her Amazon Influencer workflow, hired a virtual assistant, cut her own workload dramatically, and continued growing her income while creating more time for her family.
We also get into:
• Hiring a VA for Amazon Influencer• What tasks she outsourced• Product research and Creator Connections• Scaling without working more hours• Avoiding creator burnout• Viral Vue vs Oink Pro• Using multiple Amazon Influencer tools strategically• When paid tools are actually worth the money• Working toward Amazon Creator Stars Platinum• Niching down for YouTube and offsite content• Building additional income streams• Finding mentors and courses that save time• Learning to fail fast• Balancing Amazon Influencer with a full-time job and family
One of my favorite takeaways from this conversation is that scaling does NOT always mean doing more yourself.
Sometimes the next level is figuring out what only YOU need to do... and getting help with the rest.
CONNECT WITH SHANNA & her favorite resources:https://www.youtube.com/channel/UCf3zfBLts1zmVElmRWmidKQ
(affiliate links)Viral Vue:https://app.viralvue.com/register?fpr=shay1010% Off Coupon Code: SHAY10
Build Past 1K:https://stan.store/affiliates/54e017d0-bc0a-45ba-95ec-3db0bf5874c6
Oink: https://oinkforinfluencers.com/extension/?via=SHAY10 Coupon Code: SHAY10
LyPad Academy VA & More: https://lypadacademy.com/home-182527?am_id=SHAY10
CONNECT WITH ME:https://www.linktr.ee/nicolervincent
Some links may be affiliate links. If you purchase through one of my links, I may earn a commission at no additional cost to you.
00:00 Shanna’s Amazon Influencer Update02:05 How She Got Into the Amazon Influencer Program05:25 Growing Fast and Hitting Creator Overwhelm08:10 When Amazon Influencer Started Taking Over10:55 Deciding to Scale Instead of Work More13:20 Hiring a VA for Amazon Influencer16:10 What Her Virtual Assistant Handles19:00 Cutting Her Workload to About 4 Hours a Week21:40 Working Toward Amazon Creator Stars Platinum24:05 Building Offsite Income with YouTube27:00 Why Niching Down Helps Social Media Growth30:30 Viral Vue vs Oink Pro34:15 Choosing the Right Amazon Influencer Tools37:05 Product Research + Creator Connections39:30 Why Helping Shoppers Still Matters41:15 Investing in Courses, Tools & Mentors43:25 Learning to Fail Fast45:00 Final Advice for Amazon Influencers
#AmazonInfluencer #AmazonInfluencerProgram #ContentCreator #AffiliateMarketing #CreatorBusiness
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FTC Disclaimer: As an Amazon Influencer and affiliate for various websites and services, I may earn a commission on some products or services purchased through the links shared here. This does not affect the price you pay and helps support my channel. Thank you for your support!
FTC DISCLAIMER: There is no assurance that examples of past earnings can be duplicated in the future. I cannot guarantee your personal results and/or success. There are some unknown risks in business that cannot be foreseen, which could reduce results you experience. I am not responsible for your actions or results.