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Podcast Episode

Akron to Tyler: Rebuilding My Business & Does Hobby Lobby Build Custom Frames?

Tricia's Rose City Framing Podcast··28 August 2026·4 min

About this episode

Does Hobby Lobby build custom frames? Yes — but here's the honest answer you're actually searching for: big box stores put an apron on an 18-year-old, hand them five training videos, and call them a framer. In this episode I pull back the curtain on the difference between an assembly line and a real, certified custom framing craft — and why that difference matters when you're trusting someone with a family treasure. I'm Tricia Pottinger, Certified Picture Framer and owner of Tricia's Rose City Framing here in Tyler, Texas. I take you all the way back to Akron, Ohio — a family of eight kids, frisbee tag in the yard — through fifteen years owning a frame shop, twenty years overseas as a missionary pilot family, and the night my husband Brian said over dinner, "You just need to open up your own frame shop again." We didn't borrow money. We didn't take investors. Within thirty days we found the perfect location, and two weeks after I left big box, we cut the ribbon. We made money our very first month and earned 277 five-star reviews in three and a half years. You'll learn what custom picture framing really involves, why I won't apologize for the cost, and how we solve the hard jobs through "framing by committee" — because what we don't know, we'll research. Quality over quantity. Shop local over big box. Indeed. Bring me your treasure and its story. Call (903) 360-7004 or visit www.rosecityframing.com. Love you — and have a great day.