Ep. 12 | Ask or browse

Liam McCabe, co-founder of Code & Wander, replaced the corner chatbot with an Ask button that turns a visitor's question into a custom page. A React app in an iframe streams JSON from Claude one component at a time, using a design system schema and a knowledge base that's one big JSON file. Rate limits, a spend cap, and server-side caching keep costs down (an uncached query runs about 50 cents). The questions visitors type reveal content gaps and service demand that clicks never showed.A visitor declaring what they want beats guessing from tracking pixels, and browser-level personalization could make that opt-in. The brand corpus outlasts any framework or output format, and a website stays real estate you own. Resources & Links:Code & Wander https://www.codeandwander.com/#askWebflow Cloud https://webflow.com/feature/cloudWebflow Source https://webflow.com/sourceWebflow Optimize https://webflow.com/feature/optimizeWebflow https://webflow.com/Brand as software, Paul Jun https://pauljun.substack.com/p/brand-as-softwareEdgar Allan https://www.edgarallan.com/Slater https://slater.appAEO.press https://aeo.press/Google Stitch https://stitch.withgoogle.com/Elyx https://elyx.design/Astro https://astro.build/Segment https://www.twilio.com/en-us/segmentRive https://rive.app/Ploy https://ploy.ai/Framer https://www.framer.com/Lovable https://lovable.dev/Affinity https://www.affinity.studio/Jhey Tompkins https://www.jhey.dev/Design Joy https://www.designjoy.co/ Liam McCabe https://www.linkedin.com/in/liampmccabe/ No-Code Supply Co. https://www.nocodesupply.co Corey Moen https://www.coreymoen.com Matthew P Munger https://www.matthewpmunger.com