He Crashed in the 2008 recession and It Made Him Better at Pricing Homes Today | Who is Jon Brath?

Jon Brath lost three houses and a condo in the 2008 recession, and it turned into the exact skill that makes him good at pricing Maui real estate today. He also grew up on Molokai as the son of a dentist his neighbors nicknamed "the Hawaiian dentist," which is a very different origin story than most agents you'll find on this island.If Jon's story sounds like the kind of guide you want in your corner, book an Aloha Vision Quest and let's talk story: bit.ly/avq-bookingThis week we hand the mic to Jon for a rapid fire get to know you. He walks through growing up on Molokai between a Native Hawaiian mom who insisted on the King's English and a haole dad who wanted nothing more than to be local, waiting tables at some of Maui's best restaurants, a failed run at timeshare sales, new home sales in Arizona right up until the 2008 crash wiped him out, and the years selling REO foreclosures for Chase, Fannie Mae, and Wells Fargo that taught him how to price a home when a market is falling apart. That background is why Jon reads pricing strategy the way he does on the Hot List.Then we run the actual list. A Kula home that started at $2.4 million and is now down a million dollars. A Napili Ridge condo that took 285 days and $480,000 off the ask to find a buyer. Real numbers, real lessons in what aspirational pricing costs you when the market turns. Not ready for a call yet? Start with our free guide, 3 Paths to Maui: bit.ly/maui-3paths-ytMaui no ka oi.