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Podcast Episode

How Changing a Single Button's Wording Increased Conversions: The Power of Customer-Focused Messaging: Jake Tlapek's Story | Quit to Win with Benaiah

Quit To Win··25 September 2026·19 min

About this episode

What if the difference between a 1.2% and a 6.5% conversion rate came down to just two words on a button?In this episode of Quit to Win, Jake Tlapek shares how changing a single button from "Buy the Book" to "Feel Better" took a client's conversion rate from 1.2% to 6.5% — revealing why the best products are the ones best understood, and how emotion-driven messaging can completely transform business results.🎯 In this episode, you'll discover:How one button-wording change took a conversion rate from 1.2% to 6.5%Why the best products are the ones best understood by the customerHow emotion-driven messaging transforms business resultsJake's 8 Dominoes framework for turning messaging into a sequence that convertsHow to focus your marketing on what people truly wantHow to turn strangers into clients through customer-focused messaging⏱️ Timestamp: 08:54 — The button change that took conversions from 1.2% to 6.5%Ready to make your marketing unforgettable? This episode will help you quit generic messaging and start speaking directly to what your customers actually want.🔗 Learn more about Jake and get his book: https://jakethewizard.com/ 📸 Follow Jake on Instagram: https://instagram.com/itsjakethewizard📌 Don't forget to: 👍 Like this video if it helped you 🔔 Subscribe so you never miss an episode 💬 Comment below — What's one word or phrase change that could improve your own marketing?#QuitToWin #JakeTlapek #Marketing #Messaging #ConversionRate #Entrepreneurship #Benaiah #Podcast #8Dominoes #CopywritingTips #CustomerFocused #SalesPsychology #DigitalMarketing #BusinessGrowth