FRICTION RELOADED - Marketing Trends

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~29 min episodes

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About FRICTION RELOADED - Marketing Trends

Welcome to FRICTION RELOADED — the podcast. I'm Florian Schleicher, a marketing strategist, and this is where we cut through the noise. Because everyone is talking about trends. But most of it is noise. In this podcast, I sit down with industry leaders, marketers, and strategists who don't just talk about what's coming — they tell you what it means and what to do with it. Real perspectives. Actionable strategies.

Language: English
Type: podcast

Latest episodes(7)

1"Creativity is the Superpower" - Fredrik Borestrom from the IAA on the big industry picture
3 Aug 202626m
Fredrik Borestrom is the World President and Chair of the IAA, the International Advertising Association, a body that spans 56 countries, bringing agencies, brands, media owners and academia under one…
2"Creating Memories Together" - Christian Schneider from Manner about what it takes to be a Love Brand
3 Aug 202636m
Christian Schneider is Director of Digital Marketing & Consumer Service at Manner. In this role, he is responsible for a wide range of areas, including strengthening and professionalizing the online…
3"Something That Stays In Your Head" - Sandra Stichauner on the award winning NDA campaign
3 Aug 202624m
Sandra Stichauner is Chief Marketing Officer at the Austrian National Tourist Organisation, leading global marketing across more than 30 international markets. With over 15 years of experience in…
4"Unmistakably Human" - David Dittrich on Meaningful Friction in Marketing
3 Aug 202627m
David Dittrich has over two decades of experience at the intersection of music, technology, and marketing. Currently Head of Marketing at Hitradio Ö3 – Austria's leading radio station – he has…
5"3 Big Shifts in Marketing" - Andreas Cieslar on the Challenges within our Industry
3 Aug 202629m
Andreas Cieslar is a distinguished brand strategist and marketing expert who has shaped numerous well-known brands in Austria. He currently serves as Head of Marketing and Branding at DONAU…
6"Make It Feel Human" - Magdalena Horejs on strategy, IRL brands and AI
3 Aug 202636m
Magdalena Horejs is a Creative Strategist at Scholz & Friends Vienna, acting as the link between the client and the creative team. She moved to Germany in 2021 to study and stayed for four years –…
7"Now is Better" - Stefan Sagmeister on optimism, trends and AI
3 Aug 202636m
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international…

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