How to Influence What AI Says About Your Brand with Jeremy Cabral

You can go from unranked to the first page of Google in one day now … if you use AI properly. But this is like the golden days of search, the tactics available now probably won’t last forever and there is a limited window where you can influence what AI tools share about your brand AND impact your ranking significantly … if you do the strategies in this episode.  Because today I’m talking to Jeremy Cabral, co-founder of Finder to unpack the shift from traditional SEO to AI search and what the best marketers are already doing to show up first across every platforms.  We talk about why SEO is still important, how ChatGPT and other answer engines build consensus about your brand, and why seemingly random Reddit threads, reviews, listicles and comparison sites can now influence whether you get recommended. We also put the theory to the test, asking Claude, Gemini and ChatGPT for the best nearby pizza restaurant and uncovering why the same small business appears across all three (and how you can implement it)  You’ll hear:  00:00 Why search has fundamentally changed  00:57 The move towards zero-click answers  02:07 What brands should optimise for now  03:13 How AI answer engines construct responses  05:48 Auditing what AI says about your brand  07:11 How to increase your chances of being recommended  10:49 How to track your visibility across Google, ChatGPT and Claude  12:52 What roles do agencies play in an AI future? 16:45 Questions every marketing team and agency should be asking  21:05 Why your website’s next major user could be an AI agent and how to prep 24:17 Brands already doing AI search well  25:15 How to get GOOD AI written content 31:14 Claude vs Gemini vs ChatGPT: the live pizza test  37:03 How Jeremy uses AI every day  40:23 How marketing teams need to adapt Connect with Jeremy on Linkedin or Instagram  If you're ready to start seeing growth in your franchise every single year then head over to IG @tfm.digital and DM us RECRUITMENT to grab a copy of our franchise development playbook. If you want the TLDR of what you should actually care about, you're in the right place.  Hit follow because you're not gonna wanna miss these episodes. See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠  Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠  And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠