A Fractional CFO on AI Tools, Networking, and Lead Gen

Aaron Hubka is a partner at CFO On Call, where he works with businesses on cash flow, growth strategy, and exit planning at the CFO level. In this conversation, Aaron talks through how he actually uses AI day to day, from analyzing contracts to building investor decks with tools like Gen Spark, and where he still won't let it near the work: one on one advice. The more useful part comes later. Aaron's spent the last few months building lead generation for his own fractional practice, separate from the firm he's part of. Cold email outbound didn't work for him. What did: warm LinkedIn outreach, consistent posting, and in-person networking groups around Melbourne, including one he co-founded this year. He's also honest about the hardest part of fractional work: giving advice on a business you're only in one or two days a week, then watching decisions get made without you in the room. A grounded conversation with someone doing the work and figuring out how to grow it at the same time. Guest: Aaron Hubka, CFO On CallLinkedIn:https://www.linkedin.com/in/aaronhubka/ Host: Leonard De BeerHelping fractional executive firms get more clients through strategic outreachLinkedIn: https://www.linkedin.com/in/leonard-de-beer/