Escaping Founder Burnout, Bad Revenue, & Sales Leadership Pitfalls | Will Aitken

In this episode of The Founders Growth Show, host John Hill, AKA Small Mountain, sits down with Will Aitken, Sales Trainer, Consultant, and Author, to discuss the realities of transitioning from a high-performing sales role to running your own business. Will breaks down the dangerous trap of "bad revenue," explaining how saying yes to every client opportunity leads to fulfillment friction, burnout, and unsustainable operations. This enlightening conversation explores: Founder mindset, Managing ADHD and focus without relying on crutches, And why traditional quick-fix sales workshops fail to produce real behavioral change in B2B selling teams. Will also shares practical frameworks for maintaining mental resilience, including his daily check-in routine for high-stress founders. If you feel like you're drowning in work that doesn't light you up, Will's founder journey is the compass you need to find your way into a more fulfilling life and business. Connect with Will Aitken: Website: https://www.willaitken.com/ YouTube: https://www.youtube.com/@justwillaitken LinkedIn: https://www.linkedin.com/in/justwillaitken/ Book: Gap Prospecting Connect with John "Small Mountain" Hill: LinkedIn: https://www.linkedin.com/in/johnblanehill/ Website: https://adaptedgrowth.com/ Newsletter: https://podcast.adaptedgrowth.com/podcast Book: Selling From Scratch Workshops: Revenue Evolution Workshops