The Go-To-Network Playbook: How Warm Intros Beat Cold Outbound with David Connors

In this episode of The Founder's Growth Show, host John "Small Mountain" Hill sits down with David Connors, Co-Founder and CEO of The Swarm. David breaks down why traditional cold outreach and spray-and-pray outbound sales playbooks are failing and introduces the "Go To Network" paradigm. We explore David's journey from working in-house at Sequoia Capital to founding The Swarm, and we discuss how top-performing startup founders leverage investor networks for hiring, fundraising, and sales growth. David also candidly shares: How he pivoted his business when market dynamics changed, The three core founder archetypes, Why building products with your clients is more beneficial than building on your own, And why fostering long-term relationships creates compounding returns for early-stage companies. If your cold outbound efforts aren't providing the ROI you're looking for, this interview is a masterclass in how to shift your efforts. Connect with David Connors: LinkedIn: https://www.linkedin.com/in/connorsdavid/ Website: https://www.theswarm.com/ Connect with John "Small Mountain" Hill: Newsletter: https://podcast.adaptedgrowth.com/podcast LinkedIn: https://www.linkedin.com/in/johnblanehill/ Website: https://adaptedgrowth.com/ Revenue Evolution Workshops: https://agsherpa.com/revev Books/Resources Mentioned: The Mom Test by Rob Fitzpatrick Predictable Revenue by Aaron Ross & Marylou Tyler 1,000 True Fans by Kevin Kelly