#8: Client Interview Hollie Kolcz: From TikTok stranger to Mastermind Member

What happens when a yoga studio owner who set her TikTok algorithm to avoid yoga content gets served my "30 Things That Piss Me Off About Yoga" series? She watches for nine days, books a consult call, and then asks me — point blank — if I'm a scam. LOL This week I'm sitting down with Hollie Kolcz, owner of Brooklyn Yoga Studio in Brooklyn, Michigan, and one of my private clients. Hollie just registered for the 12-month Mastermind, and her story is one every yoga teacher and studio owner needs to hear. In this episode we get into: The grassroots, foot-on-the-pavement way Hollie built her studio (no ads, no social media strategy — just flyers and face-to-face) Why "I had the plane but didn't know how to fly it" became her turning point The TikTok rabbit hole that led her to hire me — and the moment she paused to ask if I was even real The hesitations she worked through before saying yes (and how she got past them) Why she stopped chasing more certifications and started investing in coaching instead The policy, pricing, and website shifts we made in the first six weeks — and the results she's already seeing What changed in how she feels about running her business (spoiler: no more shrugging) Why she decided to add the Mastermind on top of private mentorship Her message for any yoga teacher sitting on the fence This episode is for you if: You're a yoga teacher or studio owner who's been working hard, getting results, but knows there's a next level you can't see yet — and you're tired of trying to figure it out alone. Find Hollie: Brooklyn Yoga Studio — Brooklyn, Michigan (across from Atlas Restaurant) Website: brooklynyogastudio.com Facebook: Brooklyn Yoga TikTok: @holliekolcz Hollie | Brooklyn Yoga Ready to stop underearning? The Yoga Business Mastermind kicks off in July and includes our in-person retreat in Sedona, Arizona this October. Founding member spots and Fast Action Bonuses are still available. DM me on Instagram (@webeyogaofficial) or TikTok (@webeyoga) to learn more. Action takers are money makers. Let's gooooo 🚀