Every year creators talk about cashing in on Q4. Black Friday. Cyber Monday. The season when brand budgets are at their highest and content demand spikes. And every year most creators watch it happen…
Most behind the scenes content shows you what someone did. This episode shows you what someone was thinking while they were doing it.Today I am taking you inside a real filming day, multiple brands,…
Your brand is not your aesthetic. It is your reputation. It is what people think of when they hear your name.Have you ever wondered why some creators' success just seems to follow them wherever they…
Have you ever been told to "find the brand's pain point" or "speak to their audience", and nodded along, but deep down had absolutely no idea what that actually meant?Here's the thing. Neither do most…
Have you ever felt like you were learning so much: books, podcasts, courses, programs. You are completely equipped with knowledge, and yet nothing is really changing on the other side of all that…
Your ceiling is sexy. Your floor is what actually gets you there.Have you ever wondered why some UGC creators seem completely unshakable? A brand says no, not a problem. The algorithm dips, they keep…
You're already doing the work. Pitching, filming, editing, delivering. But what if every deal you closed could keep paying you long after you hit send?In this episode, I'm breaking down the one…
For the first six months of my UGC business I was doing everything right. I had the portfolio. I had the pitch email. I was showing up consistently. And I was hearing absolutely nothing back.It wasn't…
I did something uncomfortable this week: I audited my own content like a complete stranger would. I pulled up the last 30 days of my UGC Instagram and TikTok content and forced myself to look at it…
Have you ever wondered why some UGC creators are stacking retainer after retainer, filming with energy, posting from overflow, building something that actually feels good, and other creators are doing…
