From Corporate Burnout to $50K Months: Building a High-Ticket Wellness Business That Succeeds

What if your biggest growth problem isn’t marketing but who you’re attracting and how you’re pricing? In this episode of Made Locally, host Rajul Jaswa sits down with Kelly Lang, co-owner of Zivel Palm Coast, to unpack how he went from tech sales burnout to building a $50K/month performance and recovery studio. From discovering his unexpected ideal customer to using pricing as a filter for quality clients, Kelly shares the hard-earned lessons behind building a profitable, sustainable local business.