Perfect Pitches and Emerging PR Trends with Samiha Fariha

Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations.  Key Takeaways:- Crafting compelling media pitches- The growth of the pay-to-play media environment- Impact of AI in PR Episode Timeline:1:30 Is Samiha a coffee or tea drinker?2:45 What got Samiha interested in PR?4:00 Emerging trends in PR5:45 Brands should look into affiliate partnerships6:45 The emerging pay-to-play market in media7:30 Editors are pushing back against AI8:30 The rise of AI on Qwoted9:20 Whatever happened to human writing?10:00The rise of pay-to-play on TV 12:05How to write a great pitch  13:50Journalists want to write a fun story15:45How to build a great media list18:00Talking to college students about AI19:50Why journalists don't like AI21:45Samiha's thought leadership philosophy This episode’s guest:• Samiha Fariha on LinkedIn• Golin Ketchum's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! •Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.