How Agencies Can Turn Legal Into a Profit Center with Sharon Toerek

Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations. Key Takeaways:- AI legal implications and recent changes- Building strong legal foundations for agencies- Intellectual property protection and monetization Episode Timeline:1:45 How Sharon chose her focus on IP law3:40 Interesting clients and creative work in IP law5:00 Agency legal blind spots and risk areas6:45 Legal implications of AI in marketing8:10 Recent legal changes in AI and copyright law9:20 The parallel between AI regulation and data privacy law11:00Concerns about AI-generated content and copyright infringement13:25Future of licensing and copyright in AI15:45Legal as a profit center for agencies16:23How smarter contracts protect IP and increase profitability19:29Tod's copywriting pitches23:35Conducting a legal audit to eliminate risks This episode’s guest:• Sharon Toerek on LinkedIn• Legal+Creative's website• The Innovative Agency podcast Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! •Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.