S02 Ep 11: How to build brand authority and get paid to speak

Ever wondered how to move from competing to being chosen in your industry? In this episode, Enfys sits down with powerhouse personal brand strategist Justice Williams to unpack what it really takes to become the authority people talk about - even when you’re not in the room.Justice shares her own journey, from a spontaneous speaking debut at the House of Commons to building an award-winning reputation and mentoring women to turn expertise into opportunity. Discover how to leverage both online and offline strategies, why credibility matters more than follower count, and how sharing the right parts of your story can magnetise ideal clients and top-tier opportunities.If you’re ready to stop playing small, own your expertise, and open doors to bigger stages, this episode shows you how.Key Topics Covered: 00:00 IntroO3:33 Going from traditional PR and press into personal branding before social media04:13 The differences between building a personal brand online versus offline05:18 True brand credibility comes from achievements like awards, speaking engagements, and board positions.06:16 Internal barriers hold women back from embracing visibility08:13 Understand your audience before pursuing a personal brand strategy12:22 Corporate clients value digital footprint and credibility.About Justice Williams:Justice Williams MBE is an award-winning brand authority strategist, international speaker and the Founder and CEO of Second Chapter Studios, a strategic brand advisory helping established experts and ambitious women build influential personal brands that createcommercial opportunities, industry recognition and long-term impact. For more than two decades, Justice has worked at the intersection of personal branding, thought leadership and commercial growth, helping experts and organisations build brands that attract opportunities, open doors, and position them as the recognised authority in their field. A sought-after speaker, Justice has delivered more than 400 talks across the UK and internationally. She has partnered with global brands and leadingfinancial institutions, and was awarded an MBE for Services to Young People, recognised as Cosmopolitan’s Most Inspirational Woman and one of Nokia’s 50 Most Remarkable Women.Today, Justice is on a mission to redefine what it means to build brand authority, helping women become known for their expertise, and build businesses where their reputation becomes one of their greatest commercial assets.About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.Connect with Enfys:Website: https://www.salestrainingwithenfys.co.uk/Instagram: https://www.instagram.com/enfys_maloney_official/LinkedIn: https://www.linkedin.com/in/withenfys/Facebook: https://www.facebook.com/salestrainingwithenfys/YouTube: https://www.youtube.com/@more-than-salesProduced by Winter Audio.More Than Sales Resources: Join Enfys Maloney’s award-winning Vibrant Connections networking community for top entrepreneurs and experts: https://www.salestrainingwithenfys.co.uk/the-clubMake sure you follow and subscribe for the next episode of More Than Sales!