S02 Ep 14: More Than PR – How Founders Can Raise Their Profile with Carol Driver

S02 Ep 14: More Than PR – How Founders Can Raise Their Profile with Carol Driver What does it really take to harness the power of PR and become the go-to expert in your field? Enfys Maloney welcomes PR consultant and journalist Carol Driver to share how founders and entrepreneurs can be seen as industry leaders through strategic press coverage.With nearly 30 years’ editorial experience, Carol Driver reveals what makes a story newsworthy and why most founders underestimate their own story potential.Discover the hidden benefits of PR beyond mentions and media, from book deals and TV appearances, to the mindset shift that happens when people want to hear from you. Candid, practical advice on handling negative press, the realities of “being visible,” and why brand alignment is crucial for every PR opportunity.Key Topics Covered:00:00 Introduction01:42 Carol Driver's background in journalism and PR03:05 What makes a story newsworthy in today's attention economy05:45 Founders' doubts about being worthy of press coverage07:08 Leveraging trends and timing for news stories09:19 The journalist-expert dynamic in PR12:24 Tangible outcomes: agents, book deals, TV, and product launches21:39 The essential role of a digital footprint in credibility22:14 Maintaining brand alignment and trusting your instincts23:32 The importance of fact-checking and reputation in PR relationships29:01 The risks of scattergun pitching and blacklisting29:26 Helping entrepreneurs craft their unique PR strategyAbout Carol Driver:Carol Driver is a well-respected journalist and PR expert. Having worked as a journalist for 25 years – including as Femail Editor at the fast-paced MailOnline. Having worked as a journalist and an editor for nearly 30 years’, Carol knows what makes a good story. And running a results-driven PR business for the past eight years, she uses her journalistic skills to craft story ideas editors can’t say no to. She has a proven track record of securing consistent high-profile coverage – including in Forbes, The Times, The Telegraph, Daily Mail, MailOnline, The Sun, Sun Online, Mirror, Mirror Online, Glamour, Stylist, Metro, Good Housekeeping, Platinum, Woman & Home, Woman’s Own as well as radio and TV, including This Morning.Connect with Carol:Instagram: https://www.instagram.com/carol_driver_/LinkedIn: https://www.linkedin.com/in/caroldriver/Facebook group: https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriverAbout Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.Connect with Enfys:Website: https://www.salestrainingwithenfys.co.uk/Instagram: https://www.instagram.com/enfys_maloney_official/LinkedIn: https://www.linkedin.com/in/withenfys/Facebook: https://www.facebook.com/salestrainingwithenfys/YouTube: https://www.youtube.com/@more-than-salesProduced by Winter Audio.More Than Sales Resources: My all new private members club is an application-only space exclusively for business leaders.This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.https://www.salestrainingwithenfys.co.uk/the-clubMake sure you follow and subscribe for the next episode of More Than Sales!