S02 Ep 12: How to make bold decisions and build your own boardroom

What does it take to move from playing it safe to stepping boldly into your ambitions? In this episode, Enfys dives deep with strategic advisor and Invarah House founder Katie Keith to explore why the businesses that last aren’t just built on ideas but on the strength of their decisions.Drawing on over 25 years at the forefront of commercial, banking, and entrepreneurial leadership, Katie shares her journey of letting go - shedding comfort zones, dropping “masks,” and choosing purpose over perfection. Hear her candid stories about costly mistakes, embracing the “messy middle” of entrepreneurship, and why women business leaders often wait too long to act.Katie explains the unique challenges women face, and how Invarah House was born out of her frustration with never finding a supportive, high-level advisory space so she built one for herself and now for others.If you’re ready to stop waiting for someone else to invite you to the table, and instead create your own, this episode gives you the insight and practical encouragement to make bold and life-changing decisions quickly.Key Topics Covered: 00:00 Intro03:59: The necessity of shedding roles and commitments07:03: Isolation leads to avoidance and repeated narratives that keep business owners stuck12:07: Encouragement to “just effing do it”13:21: Discussion of ‘wearing masks’ and the liberation that comes from letting those masks go.17:17: Embracing the “messy middle” of reinvention and self-discovery26:47: Final advice for listeners needing to make a life-changing decision: “Don’t delay. It doesn’t pay.”About Katie Keith:Katie Keith is the Founder of Invarah House™, private advisory for women in business. Created for founders, business owners and senior leaders, Invarahh House brings experienced women together through curated advisory circles, strategic experiences and immersive programmes designed to accelerate commercial growth, strengthen leadership and expand thinking.With more than 25 years of commercial leadership experience across banking, finance and entrepreneurship, Katie combines strategic insight, behavioural science and emotional intelligence to help women make better decisions, navigate complexity and build businesses of lasting value.Her mission is simple: to ensure every woman building something significant has access to the quality of advisory, challenge and commercial thinking she needs to grow with confidence, clarity and ambition.About Enfys Maloney: Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.Connect with Enfys:Website: https://www.salestrainingwithenfys.co.uk/Instagram: https://www.instagram.com/enfys_maloney_official/LinkedIn: https://www.linkedin.com/in/withenfys/Facebook: https://www.facebook.com/salestrainingwithenfys/YouTube: https://www.youtube.com/@more-than-salesProduced by Winter Audio.More Than Sales Resources: Join Enfys Maloney’s award-winning Vibrant Connections networking community for top entrepreneurs and experts: https://www.salestrainingwithenfys.co.uk/the-clubMake sure you follow and subscribe for the next episode of More Than Sales!