Marketing, Branding and What Actually Works for Trade Businesses | Aisha Derrick from Smartfix

In this episode, Kane sits down with Aisha Derrick, Brand and Marketing Manager at Smartfix and co-owner of Hypotential, for a practical conversation about what actually works when it comes to marketing a residential trade business. Aisha has spent four years shaping Smartfix's branding, advertising and customer experience, and in this episode she breaks it all down for trades business owners at every stage. They cover the biggest mistakes small budget businesses make, why branding and advertising are not the same thing, how to stand out in a market where everyone says the same thing, the role of Google reviews and Google Business posts, how AI is changing content creation and why authenticity is becoming more valuable as a result, and the one piece of marketing advice every business owner should hear before they spend a cent.If you run a trades business and want to get smarter with your marketing without wasting time or money, this one is for you. Follow Hypotential: Website: https://www.hypotential.com/ Instagram: https://www.instagram.com/hypotential_ Facebook: https://www.facebook.com/HypotentialCo Follow Kane: Instagram: https://www.instagram.com/kanetylersmith_/ Facebook: https://www.facebook.com/KaneTylerSmithWA TikTok: https://www.tiktok.com/@kanetylersmith Connect with Smartfix: Website: https://teamsmartfix.com.au/ Instagram: https://www.instagram.com/teamsmartfix/ Facebook: https://www.facebook.com/TeamSmartfixPty