The Half-Million-Dollar Anchor

A radiation oncology capital price that has not moved in twenty years.Onboard imaging, arc delivery, the next iteration of arc delivery, a couch upgrade — all half a million dollars. The same couch is $250,000 on the older platform and half a million on the new one. Yoel Bakas spent two decades on the vendor side handing programs that number, and explains what it actually is: an anchor set to shape your budget before you have built the case for the purchase.Covered: how anchor pricing differs from cost-based pricing, why the number is self-reinforcing, what belongs in a one-page business case for a capital add-on, and how to arrive at a vendor meeting with your own number instead of theirs.Medsolve Dynamics — capital strategy, financial strategy, revenue and margin growth, and AI reality checks for oncology programs. team@medsolvedynamics.com | medsolvedynamics.com