The Cleaning Show UK - What You Don't See /w Paul Sweeney

What REALLY goes on behind the scenes at The Cleaning Show?In this episode of The Dish It Dirty Podcast, I sit down with Paul Sweeney, Event Director at Quartz Business Media and the man responsible for delivering The Cleaning Show.We lift the curtain on one of the biggest events in the UK cleaning and hygiene calendar and talk about what it actually takes to bring thousands of industry professionals together under one roof.Paul shares some brilliant behind-the-scenes stories, including the logistical nightmares that can happen days before a show opens, the huge amount of planning involved and why running an exhibition is about far more than selling stand space.We also discuss:• The plans for The Cleaning Show 2027• What makes the cleaning and hygiene industry different• How The Cleaning Show is evolving• The growth of robotics, software and technology• How AI could impact the cleaning and hygiene sector• Why exhibitions still matter in an increasingly digital world• How companies should think about ROI from exhibiting• What the best exhibitors do differently• How to get more customers and prospects onto your stand• And where Paul sees The Cleaning Show going in the futureIf you're a manufacturer, distributor, supplier, contractor, FM business or simply work within the cleaning and hygiene industry, this episode gives you a fascinating look at the event that brings the sector together.00:00 Introduction to The Dish It Dirty Podcast02:01 The Cleaning Show 202705:03 What It Takes to Run The Cleaning Show09:26 When Things Go Wrong Behind the Scenes15:01 What Makes The Cleaning Show Different?20:13 How The Cleaning Show Is Evolving24:24 The Future of The Cleaning Show24:56 Robotics, Software & Technology27:02 AI in the Cleaning & Hygiene Industry34:22 The Human Side of Exhibitions35:22 Can Exhibitors Really Measure ROI?39:16 Why Exhibitions Still Matter42:50 Understanding What Exhibitors Actually Need50:34 What Successful Exhibitors Do Differently52:10 Getting Customers to Visit Your Stand60:00 Final Thoughts