Episode 9: Podcast with Deric Wong - Inside the Mind of a Cross-Border Marketing Maverick

What does it take to build brands that resonate across borders—from the pulse of Gen Z in mainland China to the global-minded youth of Hong Kong? In this episode, Deric Wong, Chief Business Officer of Eternity X and ex-CEO of Dentsu China & Omnicom Media Group (OMG) Hong Kong; unpacks the art and science of cross-border marketing. From B2B storytelling and platform strategy to the future of AI-powered branding, this is your insider’s guide to navigating Asia’s most dynamic markets. Whether you're scaling a startup or steering a legacy brand, Deric’s insights will challenge how you think, plan, and connect. This is the playbook you didn’t know you needed. Connect with the Guest: Deric Wong (Chief Business Officer, Global at EternityX)https://www.linkedin.com/in/dericwong/ Connect with the Host: Fiona Yeung (Community Lead, La French Tech Hong Kong - Shenzhen) https://www.linkedin.com/in/fionayeung/