Hat & Tat | S1E5 | Haven Lifestyles

Craig and Steve discuss the brilliance of Haven Lifestyles, a "magazine" empire pulling in $10 million a year through high-end print real estate listings. They explore how this analog business model turns real estate lookbooks into status symbols. It turns out snail mail isn't dead.TakeawaysHigh-end realtors pay for print features because walking into a listing presentation with a glossy lookbook makes them look eliteBypass the headache of building a traditional digital audience by using the postal service to drop your product directly onto the doorsteps of the right audienceWhile every online marketer is fighting for attention on oversaturated screens, tangible snail mail offers a different experienceResourcesListen to the original discussion on My First Million