How Hannah Perez Built a $40M Brand and Stayed Sane

Is it possible to scale a brand to $40M without burning out? Hannah Perez knows a thing or two about it. At 28 years old, she is the co-founder of SEEQ, the clear protein brand that is rapidly taking over shelves at Target, Sam’s Club, and Vitamin Shoppe. With a lean team and a massive vision, she’s redefining what it means to build a category-leading brand without sacrificing her well-being. In this episode, Hannah shares her framework for the “energy audit,” why she believes the secret to hustle culture is actually taking breaks, and how founders can navigate the delicate transition from working in their business to working on it. Our host Robyn Nissim.Presented by Social Snowball. KEEP IN TOUCH 📲 Follow Hannah Perez:https://www.instagram.com/hanxperez/ 📲 Follow Robyn Nissim:https://www.instagram.com/igobyrobyn/ 📲 Follow Word of Mouth:https://www.instagram.com/wordofmouth.pod/ ☃️ Learn more about Social Snowball:https://www.socialsnowball.io/?utm_source=wom 💌 Join our community:https://wom.beehiiv.com/ CHAPTERS 00:00 — Introduction: The Secret to Scaling Without Burning Out01:03 — Meet Hannah Perez: Co-Founder of SEEQ03:28 — The “Energy Audit” Framework Explained09:30 — Scheduling Your Life Around High and Low Energy Blocks13:03 — Building a Business That Fits Your Lifestyle14:59 — Operating in Your Zone of Genius vs. Zone of Excellence18:35 — The Door-to-Door Sales Internship That Built Hannah’s Resilience23:31 — Is Success a Mindset You’re Born With?26:57 — Recognizing the Signs of Burnout31:49 — Reframing “Busy” and Protecting Your Nervous System36:34 — SEEQ’s Explosive Growth and Preparing for $40M42:12 — Hiring a VP of Marketing and Letting Go as a Founder47:49 — When Viral Content Doesn’t Drive Sales49:37 — Navigating the Co-Founder Relationship and Psychological Safety56:20 — Advice to the 25-Year-Old Founder Grinding 90 Hours a Week59:51 — Word of Mouth: What Hannah Wants Her Legacy to Be