10 Questions with Robyn Nissim on Influencer Marketing, AI, and Burnout

Everyone wants influencer marketing to work. But nobody tells you what to do when your CEO wants ROI in 30 days, creators stop responding, and you're running three jobs at once. In this solo episode, our host, Robyn Nissim, answers the questions she gets most often from influencer marketing managers. You'll learn how to measure influencer success, manage burnout, navigate AI, improve creator outreach, and build programs that actually drive business results. Presented by Social Snowball. KEEP IN TOUCH 👋 📲 Follow Robyn (https://www.instagram.com/igobyrobyn/) 📲 Follow Word of Mouth (https://www.instagram.com/wordofmouth.pod/) ☃️ Learn more about Social Snowball (https://www.socialsnowball.io/?utm_source=wom)💌 Join our community (https://wom.beehiiv.com/) CHAPTERS 0:00 — Preview1:36 — Proving influencer ROI in 30 days3:46 — Getting your founder off your content calendar5:01 — Should marketers be worried about AI?6:23 — Surviving as a team of one8:05 — Working with creators on a small budget9:26 — The metrics leadership actually cares about10:48 — Why creators keep ghosting you13:02 — Starting on TikTok14:22 — Knowing when it's time to leave your job15:16 — The biggest mistake brands are making right now