Your newsletter data is lying to you

Bad news everyone: your newsletter's click data is total bullsh*t. We chat with Adam Ryan, the founder and CEO of Workweek to get to the bottom of his claims that more than 98% of newsletter "clicks" are bots. We dive into what it all means what you should be measuring. We also discuss... 📍 Building the local newsletter playbook with Michael Kauffman from the Catskill Crew 🤷 WTF are MCPs and why every ESP is launching them 🤝 B2B newsletter merger alert 🎧 Spotify is getting into the magazine game 💰 Beehiiv's new high score 👀 Kit's big announcement