BE DiFFERENT or Be Dead: Taking a Startup to a Billion | Roy Osing

Roy Osing took a startup to a billion dollars in annual sales. Not a company he joined after it was already winning. A startup he helped build from its early stages to a billion. He's a former president and CMO with over 40 years of executive leadership experience. He's the author of the no-nonsense book series BE DiFFERENT or be dead, with The Audacious Unheard-of Ways I Took a Startup to A BILLION IN SALES as his seventh. He describes himself as in the trenches, not in the textbooks. Practical moves, not theoretical prescriptions. Creator, not copier. In this episode of The Honest Mic, Roy talks about the audacious moves that got him to a billion, the most common mistakes companies make when trying to stand out, and what it really takes to build something genuinely different. If you're trying to build something different in a market full of copycats, this conversation is for you. Connect with Roy: Website: BeDifferentOrBeDead.comBooks: The BE DIFFERENT or be dead series