Ethical AI: Building Content Tools with Moral Plumbing | Hogan Shrum

Hogan Shrum loves what AI can make possible. And he really hates the way a lot of the industry has decided to get there. The pressure on agencies, brands, content studios, and creators to make more work, in more formats, faster than ever has become completely feral. AI can help with that. But it shouldn't require artists, photographers, directors, and illustrators to get scraped, copied, ignored, and then politely informed that this is just progress. So Hogan built PIPPA — the world's first ethical AI content production platform that lets anyone create studio-quality content while ensuring artists are paid for every image and second of video they generate. In this episode of The Honest Mic, Hogan talks about why he started building PIPPA, what ethical AI content creation looks like in practice, and how artists can see AI as revenue instead of only a threat. If you're excited about AI but uncomfortable with how much of the industry has treated artists, this conversation is for you. Connect with Hogan: Website: GoPippa.ai (free trial available)