The Ultimate Go-To-Market Playbook for Mortgage Brokers (Part 1)

A mortgage broker built a TikTok machine that generated 32,000 leads and almost went bankrupt anyway, because a 6-hour callback time is the same as setting the marketing budget on fire. Vega and Axon break down virality as a trust distribution system for mortgage brokers, from RESPA-compliant advocacy loops to the exact 90-day launch plan, in Part 1 of this two-part deep dive. Search Neon Primer on Spotify to follow the show.neonaliens.com