The Ultimate Go-To-Market Playbook for Mortgage Brokers (Part 2)

Part 2 picks up where trust distribution left off: the actual budgetand systems required to run it at scale. Vega and Axon break down the founder-led playbook for brokers running$1,500 to $5,000 a month, the employee creator network model forenterprise brokerages spending six figures, and why the content mixthat converts is 50% problem-solving, 20% proof, 15% timely reaction,10% partner content, and only 5% direct offer. Also covered: the economics gap between social leads and searchleads, the three operational bottlenecks that break a scalingbudget, the 15 minute response blueprint, the KPI hierarchy thatreplaces cost per lead, and the 90 day plan for building theacquisition engine from scratch. Search Neon Primer on Spotify to follow the show. neonaliens.com