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Podcast Episode

E07 - Why brilliant startups fail under extreme uncertainty

Thinking With Books··24 February 2026·36 min

About this episode

In this episode, we dive into Eric Ries's The Lean Startup to explore why true entrepreneurial success comes from a disciplined, scientific process rather than just a brilliant, visionary idea. We break down core concepts like the Minimum Viable Product (MVP), validated learning, and the Build-Measure-Learn feedback loop that help teams avoid the ultimate failure of building products nobody actually wants. Tune in to discover how to test your business assumptions quickly and learn exactly when to pivot or persevere under conditions of extreme uncertainty.