On the Right Stack - Episode 9 - Carmen Baez, Founder, PRxPR

Carmen Baez spent decades helping Omnicom expand across Latin America, then built something entirely different. In this episode of On the Right Stack, the former president of DAS Latin America and founder of PRxPR joins Jason Cohen to talk leadership, adaptability, and purpose. She shares why people are the whole game, how she navigated 20 distinct markets rather than one monolithic region, and what Hurricane Maria taught her about urgency. Her nonprofit sends every donated dollar straight to communities. This is a conversation about business, philanthropy, and the leadership fundamentals that never change.