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Podcast Episode

Bankable β€” The Colors of Hydrogen, Ranked

Decarbonize WeeklyΒ·Β·16 July 2026Β·18 min

About this episode

πŸ“Ί Bankable Β· Real Bet? | ~18 min Everyone says hydrogen is the fuel of the future. Almost nobody asks the only question that matters: *which* hydrogen? It's one molecule β€” the "color" is just how you made it, and the recipes range from basically free and filthy to genuinely clean and stupidly expensive. I spent over a decade taking first-of-a-kind energy tech from a lab result to something a bank will actually finance, so I put every color β€” grey, blue, turquoise, green, pink, white β€” on one cost-vs-carbon map, added the subsidies across North America and beyond (US 45V/45Q, Canada's Clean Hydrogen ITC and its freshly redrawn carbon price, the EU Hydrogen Bank, China's electrolyzer cost lead), and ranked which ones actually pencil. The verdict: two real near-term bets, one genuine wildcard, and the part nobody tells you β€” the subsidies, not the chemistry, quietly decide it all. Stick to the end and you'll walk away with two numbers that cut through any hydrogen headline for the next decade: a cost number, and a carbon number. πŸ“Š The full research report + the editable financial model β€” every assumption sourced, swap in your own power prices and carbon costs and run any color yourself β€” are FREE. I just ask what you're working on β†’ https://bankable.show/?utm_source=youtube&utm_medium=video&utm_campaign=rb02 ⏱️ Chapters0:00 Which hydrogen? (it's all one molecule)1:50 Why the colors exist β€” the two numbers2:56 Grey: the cheap, filthy incumbent4:23 Blue: capture rate + methane leakage6:00 Turquoise: methane pyrolysis & the carbon byproduct7:25 Green: your electricity bill in a lab coat9:06 Pink & white (the wildcard from Mali)10:44 The money map: 45V and the 4 kg gate12:54 Canada β€” same gate, different door13:50 45Q, the EU Hydrogen Bank, CBAM, China14:54 The ranking β€” every color stamped16:01 The two-number takeaway17:27 What's next + go deeper πŸ”œ What gets torn down next? You decide β€” green, blue, turquoise, or white. Vote in the community poll. We judge technologies and business models β€” never stocks. Nothing here is investment advice.Narrated with an AI clone of my own voice β€” my analysis, my words. 🀝 Work with me β€” feasibility studies, techno-economic models, first-of-a-kind / TRL 7β†’9 advisory: hello@bankable.show #hydrogen #greenhydrogen #cleanenergy #energytransition #bluehydrogen #technoeconomics #duediligence #bankable